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Birds of Paradise
Birds of Paradise is a mock eyeshadow collection that I curated and developed initial marketing concept materials for during college.
The target audience is young makeup enthusiasts (male or female, age 15-25). Heavily influenced by the booming YouTube Beauty Influencer market in 2018 this collection uses bright and bold colors which were on trend at the time of this collections design. Inspired by the natural world and exotic birds I chose to theme this collection "Birds of Paradise" because I felt there's a strong connection between the way these animals present themselves and the artistry involved in makeup application.
Below are examples of product photography, social media posts, an email announcement, and sample web page.
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