Condom Packaging
Admire is a company that sells condoms. The challenge here was to brand and package the same condoms for two very different audiences.
Sweet & Discreet was developed for a young, conservative female audience who might tend to feel shy about sexual wellness. Sweet and Discreet condoms were designed with the idea that young women could feel empowered to take control of their sexual health by having a product that was designed just for them and maintains their desire to keep this topic private. The packaging for Sweet & Discreet was made to mimic a makeup bag and each of the condoms and wrappers were designed to fit inside a standard makeup compact for an added layer of privacy when traveling, if desired.
GET PrEPARED was developed for a gay male who is interested in activism within the LGBTQ+ community. The name, GET PrEPARED, is a direct call-out to the HIV prevention drug PrEP. This product advertises ways to learn more about HIV prevention and teams up with Greater Than AIDS to provide safe-sex education, HIV testing, and assistance in obtaining PrEP.
