Less-Lethal Packaging Redesign
Less Lethal Defense is a small business that sells self-defense products. When this client initially reached out to me they had an established brand and hand made labels and packaging but they were looking to elevate their look as their business was growing. The client was already working with Roastar, a company that produces custom-printed packaging, and they hired me to design the flats.
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During our consultation the client indicated that they wanted to maintain their original look and feel for the updated packaging but would like to add images and product descriptions. The client also indicated that they'd like to incorporate the target symbol from their logo subtly within the packaging. Using PDF flat templates provided by Roastar I was able to create packaging that refreshed and elevated their already established brand.
Above are examples of the clients original handmade packaging.
PDF proofs of the updated packaging designs
Finished product (photos provided by client)